Equality North Carolina is taking a humorous, positive and proactive approach to their response to N.C. Rep. Larry Brown.

Brown, a Republican who represents portions of Forsyth County and Kernersville, called LGBT people “queers” and “fruitloops” in an email to 60 Republican colleagues last week.

In an email to supporters today, Equality NC responds:

As of this morning, Rep. Brown has not apologized to his LGBT and allied constituents, nor have any of the 60 colleagues who received the e-mail spoken out against his use of bigoted language.

Well, if it’s fruitloops Rep. Brown wants, then that’s what we’ll give him! From now until Monday, October 11th, at 5pm, each donation you make to Equality NC in Rep. Brown’s name will come with a box of Froot Loops cereal to be delivered to his office, complete with your personal message.

Let’s show Rep. Brown and all of our elected officials that anti-LGBT slurs–and the unfair and outdated beliefs that spur them–have no place in our discourse. And let’s give Rep. Brown a tangible reminder of the people of our state who refuse to put up with such trash talk by sending him Froot Loops!

Congrats on the humor, Equality NC. You’ve brightened my day. But, just my personal two cents: Brown needs to do more than apologize. He needs to resign, immediately. As he has proven he cannot fairly represent all of his constituents equally, it is clear he can no longer faithfully execute the duties of his office in service to the people of this great state. Rep. Brown, it is time for you to go. Hate and prejudice have no place in public service.

Matt Comer previously served as editor from October 2007 through August 2015 and as a staff writer afterward in 2016.