Palmetto Community Care Executive Director Bradley Childs and Director of Marketing Jason Kirk review strategy with the organization’s name change.

NORTH CHARLESTON, S.C. — Lowcountry AIDS Services has rebranded itself and is now known as Palmetto Community Care. The new name and logo were unveiled at a celebration on May 3.

The change was prompted by the agency’s desire to keep pace with the evolving HIV and AIDS epidemic, the organization shared. Those diagnosed with HIV are now able to live full, productive lives with proper medical care and support. Now, fewer people are progressing from HIV to an AIDS diagnosis.

The name change process began over a year ago and involved feedback from focus groups. With a more encompassing brand, the 25-year-old agency is now poised to provide continued service to those living with HIV in Charleston, Berkeley and Dorchester Counties.

The stigma facing people living with HIV is a very real concern for AIDS services organizations. Removing “AIDS” from the organization’s name not only recognizes that fewer people are progressing to an AIDS diagnosis, but it also eliminates some of the stigma felt by those using the organization’s services.

“We know the stigma surrounding HIV and AIDS is very real, so changing the name of our organization is one small way we can combat that stigma and help our clients and the community as a whole,” said Jason Kirk, director of development and marketing.

Palmetto Community Care also has expanded its services and outreach each year, particularly in the areas of prevention and education. Earlier this year, the organization announced it was adding a mobile testing van to its prevention toolkit. This new initiative, aimed at reaching rural and high-needs communities, was made possible by a $50,000 grant from the Elton John AIDS Foundation. For information on how to schedule a stop with the mobile testing van, contact Adam Weaver, prevention manager, at 843-747-2273.

In January 2018, the organization recorded the most positive HIV tests in its history. Of those who came in for a free HIV test in January, seven tested positive for HIV. Underscoring the issue that HIV is disproportionately impacting youth, all seven of those people were under the age of 30. In all of 2017, 20 people tested positive for HIV. The agency tests an average of 1,600 people annually.

Free, confidential HIV/STI testing: 8:30 a.m. to 3:30 p.m. on Mondays, Tuesdays and Thursdays and until 6 p.m. on Wednesdays. No appointment is needed.


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Lainey Millen

Lainey Millen was formerly QNotes' associate editor, special assignments writer, N.C. and U.S./World News Notes columnist and production director from 2001-2019 when she retired.