Michael Willis Heard, the adult content creator, counselor, former preacher and online personality known widely as Love and Light TV, has died at age 53, according to public posts from family members, friends and colleagues. Heard built a large digital following across platforms through motivational content, adult videos, and viral audio clips, including the popular “Yes King” sound that became a staple of TikTok and social media remixes. His death was first shared publicly in tributes posted by loved ones.
Bishop Stephen L. Write of Victory Nation Ministries wrote about Heard’s passing in a Facebook post on Sunday. “My beloved son (spiritual son) has transitioned from Earth to eternity,” he wrote. “Michael Willis Heard treated and respected me like his literal father and I loved him just as if I’d birthed him.”
Heard’s daughter, Mykel Crumbie, also confirmed his death on Facebook, sharing photos of her father and expressing grief over the reactions some people had to his work and identity. “This was the greatest man to live on this earth,” she wrote. “The love and compassion he had is unmatched. My dad came to everyone with LOVE and touch[ed] soooo many lives!”
Born in 1972, Heard identified as pansexual and polyamorous and came from a career rooted in ministry, counseling and spiritual support before moving into online content creation. Friends and colleagues described him as someone who believed in emotional honesty, connection and personal freedom. On YouTube, TikTok, and other platforms, his account Love and Light TV mixed motivational messages, humor and adult content, and his expressive delivery became a recognizable hallmark.
Heard’s adult videos often went viral because of his vocal style, generating several widely used audio clips. The most notable was “Yes King,” a TikTok staple used in comedic edits, empowerment videos and pop-culture mashups. His influence extended beyond social media. Heard appeared in the 2025 film Pastor, directed by Raquel M. R. Thomas, playing Jacob Love. The film is available on Tubi and Amazon Prime.
Tributes also came from within the adult entertainment community. Performer Max Konnor wrote that Heard had “got his wings” and described him as someone whose joy and kindness left lasting impressions. “He truly was too good for this world and the light and joy he brought to everyone who knew him shines still,” Konnor wrote.
Friends have organized a GoFundMe to support Heard’s loved ones, though organizers emphasized that the family did not request the fundraiser. Proceeds are intended for Heard’s daughter and close collaborators. While friends have circulated reports that he died following an asthma attack that led to a heart attack and subsequent brain death, his family has not released an official cause of death.
As news of his death continues to circulate, thousands of social media users have shared memories of Heard’s videos, affirmations and humor, remembering him as someone who encouraged people to embrace authenticity and self-acceptance.